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Who is Walt Goshert?

Walt Goshert is an independent “saleswriter” and marketing strategist with more than 25 years experience in direct sales, marketing, sales writing, and direct- response lead generation in the financial services industry.

Walt has written copy for clients including Aetna, Nationwide Insurance, Wells-Fargo, Countrywide, Fireman’s Fund, Fidelity Investments, and leading insurance agents and independent financial advisers.

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    Too Busy to Be Marketing?

    “Too busy to be marketing?”

    Huh?

    According to Jon McCulloch, “that’s kinda like being too out of breath to worry about breathing.”

    Jon’s newsletter article explains:

    Marketing is the engine of your business. If you don’t do it, then it won’t be long before you don’t have a business at all.

    And the time to be marketing is all the time, but ESPECIALLY when you’re busy.

    Why?

    Because just like winter always follows summer and autumn, if you’re busy now, you have quiet times ahead.
    And if you don’t sow, you don’t reap.

    And when you’re quiet, it’s kind of too late. Yes, you need to market, but you can’t do it at the expense of serving the clients you do have superlatively well, since your best chance of boosting your revenue quickly is to delight them and either get referrals or sell them more.

    The good news is, marketing is easy. It’s one of the vital few things you can do to bring in the business.

    The first it to seek an effective PPC management agency to help you drive traffic to your website and create direct revenue.

    It doesn’t have to take long, it doesn’t have to cost a bundle, and it doesn’t have to be crafted for you by some hideously expensive copywriter like me, either.

    Because good marketing is built on relationships, and they cost almost nothing but time and effort. And not much of either.

    A phone call to find out how people are; a short friendly email; a note attached to an article you clipped out of the paper for them; a book you saw at the bookstore you knew they’d like.

    One thing I have my MasterMind members doing is a list of at least 6 things they do each day to bring in new business. John Slater bust a gut and wrote a list of 10.
    But, then, he reaps rewards commensurate with his efforts.

    Here’s a piece of advice for you. If you’re too busy to get some marketing done, I have just the perfect solution: keep doing exactly what you’re doing now.

    Don’t change a single thing.

    And I promise, it won’t be long before you have all the time in the world to think about what I’ve just shared with you.

    Now, for a rock-solid, practical perspective on marketing your local small business, subscribe to Jon’s newsletter … right now.

    P.S.— Jon also has a FREE monthly print newsletter… he doesn’t even ding you for shipping and handling. He’s in Ireland. Got my FREE copy in the mail last week… and it didn’t suck.


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