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Who is Walt Goshert?

Walt Goshert is an independent “saleswriter” and marketing strategist with more than 25 years experience in direct sales, marketing, sales writing, and direct- response lead generation in the financial services industry.

Walt has written copy for clients including Aetna, Nationwide Insurance, Wells-Fargo, Countrywide, Fireman’s Fund, Fidelity Investments, and leading insurance agents and independent financial advisers.

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    Specific, Short, Spicy

    Three Client Testimonial Secrets from Copywriting Master, John Carlton.

    Testimonials are one of your most powerful small business marketing tools. Yet, many small businesses miss the mark with their testimonials.

    John Carlton shares a few of his kick-ass copywriting secrets. Check out this video clip from Rich Schefren’s New Beginnings! Strategic Profits Live Seminar in Orlando, FL

    Imagine having prospects walk into your business… and… blasted with a “Wall of Testimonials”…

    Picture a three-ring binder stuffed full with hundreds of client testimonials in your waiting room/lobby that greets your prospects before they step into your office…

    What would happen to your business if your prospects landed on your “Testimonial Blog”… post after post of Specific, Short, Spicy stories with pictures, audio… heck even video… from your clients talking about how much they love working with you?


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