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Who is Walt Goshert?

Walt Goshert is an independent “saleswriter” and marketing strategist with more than 25 years experience in direct sales, marketing, sales writing, and direct- response lead generation in the financial services industry.

Walt has written copy for clients including Aetna, Nationwide Insurance, Wells-Fargo, Countrywide, Fireman’s Fund, Fidelity Investments, and leading insurance agents and independent financial advisers.

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    How to Increase Your Sales 300%

    “Don’t think so much about what you want to say as about what the prospect wants to hear – then the response you will get will more often be the one you are aiming for.” Elmer Wheeler

    If you’re not an Early to Rise subscriber, here’s one of the business-building gems you’re missing.

    This week, I suggested to one of my clients, a computer retailer and repair business, to try this line when they answer the phone or greet someone who shows up at their store:

    “What computer challenge may we help you solve today?”

    Think that might help ‘em convert more prospects into sales?

    What does your prospect want to hear from you?

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