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Three Client Testimonial Secrets from Copywriting Master, John Carlton.
Testimonials are one of your most powerful small business marketing tools. Yet, many small businesses miss the mark with their testimonials.
John Carlton shares a few of his kick-ass copywriting secrets. Check out this video clip from Rich Schefren’s New Beginnings! Strategic Profits Live Seminar in Orlando, FL
Imagine having prospects walk into your business… and… blasted with a “Wall of Testimonials”…
Picture a three-ring binder stuffed full with hundreds of client testimonials in your waiting room/lobby that greets your prospects before they step into your office…
What would happen to your business if your prospects landed on your “Testimonial Blog”… post after post of Specific, Short, Spicy stories with pictures, audio… heck even video… from your clients talking about how much they love working with you?
Are You ATTRACTING Who YOU WANT to Your Financial Services Practice?
Use the power of FOCUS and ATTRACTION in your business.
Here’s the formula to double triple or even quadruple your profits:
- Identify your target market and double your profits.
- Identify your niche market and triple your profits.
- Identify your most profitable client and quadruple your profits.
Yes it IS possible to double, triple, or even quadruple your profits in less than 90 days.
Think about this:
- How much does your average client spend with you?
- How much does your best client spent with you?
- How much would that client YOU WANT spend with you?
To ATTRACT the clients YOU WANT, you need to do to six things:
- Identify your most profitable niche market.
- Develop a marketing message that speaks directly to your most profitable client.
- Provide those clients the exact information they’re looking for in plain, easy- to- understand language.
Next, determine who has access to your client:
- Identify your most profitable referral industry.
- Identify your most profitable referral partner.
- Provide those referral partners with your marketing tools to put in the hands of the clients YOU WANT
How much more money would you make right NOW, if you knew:
- Who is your most profitable client?
- Where they are?
- Who already is communicating with them?
Ok… you want to grow your business.
Over the years, you’ve blown thousands of dollars on ads and marketing crap that while some of it worked, lots of it bombed, and the stuff that did work…
Well… you’re not quite sure why it worked, or you’re now scratching your head wondering why it’s suddenly turned limp and lame.
Now, you’ve stopped listening to ad sales reps who know as much about marketing that puts money in your pocket as a poodle on Prozac.
Congratulations! You’ve decided to step up and work ON marketing… ON Marketing Innovation throughout your business. Marketing Innovation that positions your business for EXPONENTIAL growth.
“Where do I start?”
Small Business Marketing Innovation—- Beginning Steps
1. Get Clear. Understand the 10 Natural Marketing Advantages that you possess as a small business.
2. Focus. Sharpen your focus on a target market segment. “In order to survive, (and I believe thrive) most small businesses must adopt a narrow market focus. In doing so, they can develop a premium reputation for serving that narrow market.” From John Jantsch’s 10 Natural Advantages article.
3. Understand the Power. Of a Well-Selected Target Market.
4. Shift Your Thinking. Think Clients, Not Customers.
5. Find Ideal Clients. Three questions you must answer.
All right, you still with me?
Here are three more tough questions about that picture of the Ideal Client of yours floating around in your head:
1. How do You describe Your Ideal Client?
2. What are You DOING to Attract this Ideal Client to Your Business?
And, as Dr. Phil says…
3. “How’s that workin’ out for ya?”
Share your answers.
Raise your questions.
Maybe all you have are questions…
That’s OK… it doesn’t matter.
Go ahead and share ‘em in the comments here.
We’ll all pitch in, work together, and help each other understand how to Attract Ideal Clients and adopt Innovative Marketing.
To Your “EXTRAORDINARY” Success,