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Who is Walt Goshert?

Walt Goshert is an independent “saleswriter” and marketing strategist with more than 25 years experience in direct sales, marketing, sales writing, and direct- response lead generation in the financial services industry.

Walt has written copy for clients including Aetna, Nationwide Insurance, Wells-Fargo, Countrywide, Fireman’s Fund, Fidelity Investments, and leading insurance agents and independent financial advisers.

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    About Me

    What’s This Blog About?

    Marketing That WORKS:

    Here’s my “working” definition of marketing, primarily designed for local service-oriented businesses. Businesses such as insurance agents, CPAs, mortgage brokers, kitchen and bath designers, landscape architects, dentists, physical therapists…

    ATTRACTING… systematically, consistently, and persistently… an Over-Abundance of Highly-Qualified, Targeted, On-Profile Ideal Client Prospects…

    Prospects with particular problems that YOU… and only YOU… are uniquely qualified to solve.

     

    Who is Walt Goshert?

    Rare Coat and Tie Shot

    Here’s the formal business “Coat and Tie”, standard, lame and boring third party version.

    You’ve read a million of ‘em:

    Walt Goshert is an independent “saleswriter” and marketing strategist with more than 25 years experience in direct sales, marketing, sales writing, and direct- response lead generation in the financial services industry.

    Walt has written copy for clients including Aetna, Nationwide Insurance, Wells-Fargo, Countrywide, Fireman’s Fund, Fidelity Investments, and leading insurance agents and independent financial advisers.

    Walt writes sales letters, direct mail packages, ads, e-mail marketing campaigns, brochures, articles, white papers, case studies, websites, newsletters, scripts, and other marketing materials clients need to sell their financial services and products. He also consults with clients on marketing strategy, mail order and website selling, and lead generation systems. As a financial services target marketing expert, Walt has written two e-books:

    • Play to Win: Build an EXTRAORDINARY Business—Discover Your Strengths
    • Attract Your Ideal Client:The Foundation of Your Marketing System

    Prior to becoming an independent saleswriter and consultant, Walt was a Registered Representative and Commercial Insurance Broker in Denver and Colorado Springs, Colorado. He began his career in financial services as a Commercial Marketing Executive with Aetna Life and Casualty. Walt holds a B.A. in English from Millersville University of Pennsylvania, and an Associate Degree in Marketing from Penn State University.

    Impressive huh?

    OK… now, let me take off the coat and tie and let’s really talk.

    “… total consciousness. So, I got that going for me… which is nice.”

    This “Marketing” Looper, Jock… Caddy hopes you’ll receive “…total ‘marketing’ consciousness” here.

    So, you’d have that going for your business… which is nice.

    Why should I spend my time here?

    To receive “total ‘marketing’ consciousness.

    Now… what do I do next?

    • Look around. Check out the posts. Share your comments. Ask questions in the comments.
    • Give your feedback. Make suggestions.
    • Subscribe to the RSS Feed for auto-post updates.
    • Come back, play often, and have fun.